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Jeff Gothelf

Talk: Lean UX – Applying Lean Principles to improve User Experience

The days of heavy specifications and documentation are numbered. The new currency of web and software development is shared understanding within nimble, small, dedicated teams. In this talk, New Context managing director, Jeff Gothelf, will discuss the collaborative, cross-functional ideals behind Lean Startup and Lean UX and demonstrate the power of highly cooperative teams. Some key concepts that will be covered include:

  • Reframing requirements as hypotheses
  • Creating experiments to validate those hypotheses
  • Minimizing the waste in your product development and design activities
  • Collaboratively solving tough design challenges as a team
  • Setting your teams up for success in Agile working environments

This talk is not just for designers (interaction, visual, etc.). It is also for the product managers and developers who work with them.

Jeff Gothelf has spent a 14 year career as an interaction designer, Agile practitioner, user experience team leader and blogger. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the upcoming O’Reilly book (2012), Lean UX: Applying lean principles to improve user experience. He is a highly sought-after international speaker having presented at EuroIA, SXSW, IA Summit, Interaction (IxDA), London IA, the Agile conference and Startup Lessons Learned. Jeff has led cross-functional product design teams at TheLadders, Publicis Modem, WebTrends, Fidelity, AOL while maintaining a strong advisory and mentorship presence in the startup communities of New York City and Silicon Valley. Most recently he launched Proof – a lean product innovation studio in NYC.