"Creating Magic with Customer Engagement"
In nearly 20 years of working with, teaching, and coaching lean/agile methods, I can tell you that there is one critical skill that an organization must build to ensure that their newly found speed and agility is heading in the right direction, and that is engaging customers. Interestingly, this is the least used skill in practice. There is a fear in many organizations about bringing the customer or user in for ceremonies that seek feedback, like the Sprint Review in Scrum. There are a lot of stories about company agile successes, but they are mostly focused on the internal processes, and not the critical outcomes that an organization must achieve today. Let’s have a great discussion and generate some ideas you can bring back to create some magic in your organization.
Bob has over 30 years of experience in leading software, systems, and organizational development. In July 2006 Bob Schatz started Agile Infusion LLC in order to provide advice, consulting, and training to companies using agile development techniques such as Scrum and XP. Bob served as VP of Development for Primavera Systems, Inc. where he was responsible for leading the highly-successful adoption of agile development techniques starting in 2002 for the team that develops Primavera’s software solutions for Enterprise Project, Resource, and Portfolio Management. Before joining Primavera, Bob spent seven years at Liquent, Inc., managing the development of publishing software targeted for the pharmaceutical market, and 12 years at GE Aerospace/Lockheed Martin, where he held various management positions for large-scale development projects for US government agencies and the Department of Defense. He holds a bachelor’s degree in Computer Science from Temple University and a Masters degree in Organizational Dynamics from the University of Pennsylvania. Bob is currently pursuing his Doctorate in Strategic Leadership Degree at Philadelphia University.
Bob is a leader in successfully implementing agile development techniques, such as Scrum and XP, and driving culture changes in organizations. He and his team have been featured in a number of industry articles. Bob often speaks at industry events talking about the benefits and challenges of bringing agile techniques into an organization.