Jeremy Kriegel

Jeremy Kriegel

Jeremy Kriegel

Jeremy Kriegel

5/7/12 

Jeremy Kriegel 

Talk: Who is the User in your Stories? 

“As a [user], I want to…”
This is very familiar if you’ve written requirements as stories, but just who is the user?
In the absence of having real users on hand for key decisions, you’ve likely found that many conversations still revolve around, “I think we should…” with the loudest or most senior person in the room dominating the conversation. It is easy for different people to claim that they are the true voice of the customer, but it is hard to make good decisions with all those conflicting voices. Personas solve this problem by creating a realistic profile that aligns team members and stakeholders alike by giving them something they can relate to, empathize with, and agree on.
Creating personas is also easy. You have everything you need to get started now. With a small commitment from the team, you’ll bring focus and direction in time for your next sprint. Starting with what you know, you’ll bring together all the knowledge the team currently has into a common understanding. Then, using the same prioritization and incremental improvement strategies you’ve come to love with agile, you will refine your personas into living, strategic guides.

In this presentation, Jeremy gave an overview of the personas, their benefits, the steps used in creating assumptive personas and how to evolve them.
Jeremy Kriegel has been designing great user experiences (UX) for 15 years. Just as we need to understand the needs and context of users to craft a design solution, Jeremy believes that success also requires us to look at the business context to craft an appropriate design process.
From start-ups to Fortune 100 companies, as a consultant or on an internal team, he has seen a lot of different scenarios that each required their own approach. He brings this diversity of experience to bear in adapting UX to agile methodologies, finding the balance appropriate for each business.
Currently, Jeremy leads the UX team at Cambridge Interactive Development Corp, the company behind Everest Poker and the Everest Gaming suite.